Improving Customer Experience In Your Salon

Customers choose a particular salon or spa to visit to enjoy some great relaxation on their day off. With salons and spas being a leisure activity, the service and experience are very important to keep customers returning. If your salon is providing a poor experience, there are many other competitors that would love to have them walk through their doors. There are many different ways to improve your customer experience. From investments into salon software and different marketing tactics, here are some tips to help improve your salon’s experience for its customers. 

Appointment Reminders 

One of the biggest losses of revenue is appointments being missed or turning into a late arrival. Appointment reminders help with avoiding this issue. Not only do they help with avoiding missed appointments, but they help with building excitement for the client by giving them a reminder of “hey, you have this to look forward to!” This can be exactly what a client wants to hear when they have a long work week.

Body Language 

All your stylists and managers should welcome clients with open arms. The salon should feel like a home away from home rather than just another business stop for them. Psychology shows that body language and serving up smiles will always be a great way to brighten someone's day at your salon. Friendly stylists and managers help the customer feel at ease when at your salon and have an easier time getting into relaxation mode. 

Offer Service Tryouts 

If you have particular services that you want to push or hear customers talking about a particular service, don’t be afraid to offer them a free tryout. Many people are careful with how they spend their money at salons because they don’t want a relaxing experience to turn into a look they didn’t want. Mini tryouts help customers try something new and more importantly, learn more about what your salon can do for them. 

Remember Customer Information

Nothing makes you feel more important than going into a salon where they remember your name. Managers and stylists should try to remember important information about their clients. Not saying memorize everything, but remember to write down key points after each appointment. If a client is talking about their kids getting into college, the next time you see the client, ask how the college process is going. It makes the client feel like they are being heard and that you care about their life outside the salon walls. This can go a long way with achieving recurring business. 

I hope this helps!