Jim Shmiver's Blog

Over the years, small and enterprise-level organizations don’t get too excited when it comes to email marketing. The case to appreciate and utilize email marketing goes up every day, however. A lot of the time, organizations just get lost in the mix of all the other digital marketing channels and choose email marketing to be booted off the board. After talking to many South Jersey SEO agencies , there are many benefits to email marketing that should make it be placed higher on the totem pole.  High Return On Investment   Email marketing consistently posts some of the highest returns on investment for organizations. Despite the stigma shown regarding emails don’t resonate with certain generations like Millennials and Gen Z, data shows otherwise. The low cost, the potential for high return, and ease of adjustments for campaigns make the return on investment perform well.   Very Cheap Email marketing campaigns are very cheap to design and get going. There are many ...

Operations for trucking fleets can be improved greatly through the use of trucking logistical systems. Trucking companies can see an increase in revenues and operational efficiency through the implementation of flexible and modern software systems. The benefits of strong trucking logistics help drive efficiency for hubs and drivers as well as cut costs in various ways such as a decrease in Flint Michigan semi-truck repair visits.  Driving Efficiency  The overall productivity of a trucking fleet and company can be improved through the practice of trucking logistics. Trucking logistics involve many factors such as route optimization, fuel optimization, truck specializations, and meeting client needs better and faster. Logistics for trucking companies can allow truck drivers to be safer and more efficient as well through better communication between each other and terminals.  Data is a big aspect of trucking logistics as well. Logistics can provide decision-makers with more...

November has started with a brisk vengeance. Unfortunately, many families resort to keeping their home warm by racking up their heating costs by keeping their heater going all season long. However, this sudden shift in use can be taxing on your heater and your wallet. Before cranking up the heat and risk having to call a South Jersey heater repair contractor, be sure you are practicing these low-cost ways to keep warm.  Seal Up Cracks By Your Windows Tiny cracks by your window can let a disproportionate amount of heat exit your home. The tiniest of cracks deserve just as much attention as the bigger ones. Drafts and cold spots can exist in your home. If these drafts and cold spots are near windows or doors, make sure to seal any cracks that are located near them.  Tweak Your Ceiling Fan  If you believe your fan is only for the hot spring and summer days, think again. The motor can be reversed in the winter so it can create an updraft that collects the warm air at the cei...

Everyone wishes their dog could be by their side at all times. Unfortunately, many places don’t allow you to bring your furry best friend along for the ride. Honeymoons, business trips, or family vacations may not allow for your dog to come on the trip. There are even some nights where your dog may feel uncomfortable or stressed out at homes such as fireworks on a holiday, an overnight party, or renovations to your home. The best solution is finding a trustworthy and affordable dog boarding South Jersey caretaker for your dog. Here are some benefits of boarding your dog. It is a huge benefit to have a trustworthy place where you can comfortably leave your dog for an extended period of time when you can’t be around. Even before you get a dog, a future pet parent should consider where to go when you have to be away from home. If you wait until the last minute, you may compromise your dog’s needs and choose your own, which can lead to you staying at a facility that will treat your dog po...

Small businesses have a very special place in the world economy and provide some of the most rewarding experiences for consumers. From an operational perspective, they can be very stressful and draining. A lot of the time, they may lack the economic power, human capital, or knowledge to effectively run certain parts of their business as it needs to be scaled forward. Even with lacking these qualities, small businesses still face similar risks that large organizations face and can potentially be more vulnerable. All small businesses should be practicing some form of risk management for these top risks. Financial Risks  The biggest and most apparent risks that small businesses face are financial risks. Many small business owners and groups, invest large amounts of their savings or take out large loans to get their business off the ground. This results in a lot of do-or-die moments early on and immense pressure. Cash flow is a major concern early on and establishing as many avenues a...