Why Email Marketing Should Be Embraced More

Over the years, small and enterprise-level organizations don’t get too excited when it comes to email marketing. The case to appreciate and utilize email marketing goes up every day, however. A lot of the time, organizations just get lost in the mix of all the other digital marketing channels and choose email marketing to be booted off the board. After talking to many South Jersey SEO agencies, there are many benefits to email marketing that should make it be placed higher on the totem pole. 


High Return On Investment  

Email marketing consistently posts some of the highest returns on investment for organizations. Despite the stigma shown regarding emails don’t resonate with certain generations like Millennials and Gen Z, data shows otherwise. The low cost, the potential for high return, and ease of adjustments for campaigns make the return on investment perform well.  


Very Cheap

Email marketing campaigns are very cheap to design and get going. There are many software subscriptions that range from $0.00 to about $30.00 a month that can get your email marketing campaigns underway. Many software packages like MailChimp, SendinBlue, MailerLite, and so forth allow for the design, sending, and analytics to all be done within one interface. Not only is it fairly cheap cost-wise, but it is fairly cheap time-wise. An email campaign consists of drafting up an email, amassing contacts, and creating a landing page which all can be done relatively quickly. Other digital marketing initiatives can take weeks or months to show results. 


Compliments Other Channels

There is a lot of overlap present between multiple marketing channels and daily operational processes. Every business needs client information. What you do with that client information is up to you. Lead information is used in many aspects of digital marketing. It would be silly to not do email marketing if you already have the tools that are instilled in your inherent business processes. With the concern of privacy and data, opt-in email campaigns become significantly more valuable. Tracking becomes very difficult when certain disclosures have to be present when cookies are being used and so forth. 


Email marketing is one of the last great options left. It was where many organizations should start. Social media and PPC advertisements become more pay to play every day which can make certain organizations not able to afford it. Search engine optimization is fantastic, but requires a lot of time and expertise as well as not really a short-term solution. Email marketing is a no-brainer. 


I hope this helps!

Comments

Post a Comment

Popular posts from this blog

Different Dog Boarding Types and Requirements

If you are ever going on vacation or visiting family for a special occasion like the upcoming holidays, you might have to look into boarding services for your pets. Although not all vacations and extended leaves require you to leave your pets behind, pets can make travel very difficult. Many pet owners get nervous when thinking about leaving their pets with another person in another location. It is only natural. Before you check your pet in at an overnight dog boarding South Jersey caretaker, take a minute to read about the different types of boarding facilities and requirements for your pet.  There are two main types of boarding facilities. The two types are modern boarding homes and clinic boarding shelters. Both types of boarding facilities provide unique experiences and services for your pets. Modern boarding homes are the equivalent of a human resort. Modern boarding homes have many amenities that promote playtime and socialization as well as monitoring capabilities of the owners
Read more

Improving Customer Experience In Your Salon

Customers choose a particular salon or spa to visit to enjoy some great relaxation on their day off. With salons and spas being a leisure activity, the service and experience are very important to keep customers returning. If your salon is providing a poor experience, there are many other competitors that would love to have them walk through their doors. There are many different ways to improve your customer experience. From investments into salon software and different marketing tactics, here are some tips to help improve your salon’s experience for its customers.  Appointment Reminders  One of the biggest losses of revenue is appointments being missed or turning into a late arrival. Appointment reminders help with avoiding this issue. Not only do they help with avoiding missed appointments, but they help with building excitement for the client by giving them a reminder of “hey, you have this to look forward to!” This can be exactly what a client wants to hear when they have a long w
Read more