Why Email Marketing Should Be Embraced More

Over the years, small and enterprise-level organizations don’t get too excited when it comes to email marketing. The case to appreciate and utilize email marketing goes up every day, however. A lot of the time, organizations just get lost in the mix of all the other digital marketing channels and choose email marketing to be booted off the board. After talking to many South Jersey SEO agencies, there are many benefits to email marketing that should make it be placed higher on the totem pole. 


High Return On Investment  

Email marketing consistently posts some of the highest returns on investment for organizations. Despite the stigma shown regarding emails don’t resonate with certain generations like Millennials and Gen Z, data shows otherwise. The low cost, the potential for high return, and ease of adjustments for campaigns make the return on investment perform well.  


Very Cheap

Email marketing campaigns are very cheap to design and get going. There are many software subscriptions that range from $0.00 to about $30.00 a month that can get your email marketing campaigns underway. Many software packages like MailChimp, SendinBlue, MailerLite, and so forth allow for the design, sending, and analytics to all be done within one interface. Not only is it fairly cheap cost-wise, but it is fairly cheap time-wise. An email campaign consists of drafting up an email, amassing contacts, and creating a landing page which all can be done relatively quickly. Other digital marketing initiatives can take weeks or months to show results. 


Compliments Other Channels

There is a lot of overlap present between multiple marketing channels and daily operational processes. Every business needs client information. What you do with that client information is up to you. Lead information is used in many aspects of digital marketing. It would be silly to not do email marketing if you already have the tools that are instilled in your inherent business processes. With the concern of privacy and data, opt-in email campaigns become significantly more valuable. Tracking becomes very difficult when certain disclosures have to be present when cookies are being used and so forth. 


Email marketing is one of the last great options left. It was where many organizations should start. Social media and PPC advertisements become more pay to play every day which can make certain organizations not able to afford it. Search engine optimization is fantastic, but requires a lot of time and expertise as well as not really a short-term solution. Email marketing is a no-brainer. 


I hope this helps!

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